In today’s UX practice, understanding the impact of our design decisions at scale is more crucial than ever. While qualitative insights help us explore user motivations and pain points, it's through quantitative methods that we validate, generalize, and optimize our work. This course introduces students to the core principles and techniques of quantitative UX research. From foundational statistics to experimental testing and data visualization, you'll gain hands-on experience using data to inform design choices. Whether you're conducting surveys, analyzing user behavior through analytics, or quantifying feedback, this course equips you with the tools to make evidence-based decisions and communicate findings with confidence.
- Professor: Mauro Cherubini
- Teacher: James Arnéra
